Contractor leads--Whether you are an established contractor, or just starting out, contractor leads are an important part of sustaining and growing your business.  There are several online and offline sources for contractor marketing, contractors, and home improvement leads.  Some contractor sites are pay per lead and charge as little as $10 to as much as $100 per lead.  Others offer unlimited leads as part of a paid membership. 

Tips for choosing a contractor lead source--It’s a good idea to take a look at your overall contractor marketing plan and budget when deciding on the best lead providers.  Although a site may be pay per lead, you should be aware that you are typically sharing individual leads generated with local competitors and you will not convert on each and every lead.  For this reason, contractors choosing to pay per lead have to account for a pre-set number of cold leads, or those that don’t convert to a sale.  Membership sites eliminate this problem by providing unlimited qualified leads included in paid subscription.  With contractor membership sites, you still may be sharing leads generated with other contractors, you are not paying for individual leads that don’t pan out.